Chanel opens a cinema inside Selfridges this morning. Sadly the heavily-scented booth – which is a giant bottle of Coco Mademoiselle perfume – won’t be screening a series of hot French films. It will, however, give Chanel fans a chance to watch the new Coco Mademoiselle commercial featuring Keira Knightley and directed by Joe Wright, with exclusive behind-the-scenes footage. Visitors are invited to answer a Chanel quiz, with prizes.
The Chanel cinema is at Selfridges (Beauty Hall) until March 30.