From February 2012, David Beckham’s underwear and bodywear range for men will be available globally through H&M. The range is a collaboration with Simon Fuller. Unlike wife Victoria Beckham, who has chosen to go down the high-end route with her fashion and accessories line (also in collaboration with Fuller), the long-term alliance means that David Beckham can produce and sell the line in around 1800 H&M stores in around 40 countries worldwide. New products will be launched seasonally, with the initial launch planned to coincide with Valentine’s Day next year on February 2.
For info, see about.hm.com.