From today to (to September 30), The Icecreamists hosts a new ‘pop-up’ in their original premises on Maiden Lane (they have another in the centre of Covent Garden piazza). No strangers to publicity stunts – they were responsible for the infamous ‘Baby Gaga’ ice cream made from human breast milk – this time they are screaming one louder with what they claim is will be the ‘world’s first gay ice cream bar’. What this entails, they say, is a ‘strictly over 18s ice cream haven’ (they don’t say if proof of age is required). According to their press release, ‘Get ready boys for the treat of your lives with Mr Wippy aka Sandro Squillace baring all in the store’s window, showing you his wicked ways with ice cream. ‘Vice Cream’ masseur Jorge Khawam (below) will be on hand offering customers complimentary massages and ice cream facials.’ Can they lick it? We think they can.
For info, see The Icecreamists listing.