London has Boombox to thank for a lot of things – the latest of which is bringing stylist Sam Ranger and House of Holland designer Henry Holland (above)together. ‘When I was working at Pop and he was working at Bliss, we shared a corridor,’ says Ranger. ‘Then one night at Boombox he asked me to do the show.’ When House of Holland’s neon rhyming T-shirts (‘Uhu Gareth Pugh’) first appeared in 2006, they seemed like a fun fad. It’s testament to Holland’s design ability and Ranger’s styling that the brand has become a major part of London Fashion Week with a front row that often includes Alexa Chung, Pixie Geldof and Jaime Winstone. As the stylist for the shows, Ranger helps bring some of their London style to the catwalk. ‘The House of Holland girl is seriously into fashion but doesn’t take it too seriously,’ considers Ranger. ‘It’s free, uninhibited and jolly.’ To get this feeling takes a lot of work backstage. ‘Henry generally thinks of me as the “no” person, but I like to think I help guide what the show will look like,’ laughs Ranger. This involves working with the hair and make-up team for fresh new looks and deciding on the ‘rotation’ – which order different looks come down the catwalk on which models (Ranger describes the plan for this as ‘like a very complicated but very pretty Rubik’s cube’). Ranger’s workload – always heavy as an in-demand editorial stylist for the likes of Exit and Dansk – increases massively. ‘I tell my friends and loved ones that I’ll see them after the show,’ she says. ‘Oh, and I make sure I buy some Berocca.’ On the day of the show – September 17 this season – that immune system needs to be in top shape. ‘Suddenly there are hundreds of people running around and beavering away all for the same end goal,’ she says. ‘Sometimes Henry and I just stand in the middle watching it all happening.’ Not that Ranger can do that for long – especially for SS’12. Marking the brand’s 10th time on the catwalk, ‘it’s a real landmark.’ Keeping tight-lipped on the content, she adds, ‘The only hint I’ll give you is W. O. W…’ We can’t wait to see if it lives up to the billing.
For info, see our guide to London Fashion Week.