© David John - Flickr: DavenJohn


London Fashion Week interview: The Tweeter – Mr Porter’s Nick Carvell

Posted at 10:00 am, September 21, 2011 in Shopping & Style

London Fashion Week's Mr Porter twitter man Nick CarvellIt’s going to be hard for Nick Carvell’s second fashion week with Mr Porter to top the first. With the site – a brother to womenswear giant net-a-porter – launching on men’s day at London Fashion Week back in February, all the stops were pulled out. ‘I was picked up from my house by a Mr Porter motorbike driven by a male model,’ he remembers, ‘and chauffeured around the shows for the day. It was amazing fun.’
Carvell’s presence at London Fashion Week is key for Mr Porter. The site’s Social Media Writer, he works, as he says, as ‘the eyes and the ears for the fans’, posting regular Twitter updates. With nearly 25,000 followers and counting, a lot of men are depending on Carvell to report from the front line of fashion shows. He’s more than willing to oblige. ‘You will never find me without my iPhone,’ he says. ‘Talk around the brands we stock goes up at fashion week. My job is to ensure it keeps going.’ With Mr Porter a menswear-only concern, Carvell is focusing on the men’s day at LFW – with certain designers standing out. ‘E Tautz is always a highlight. He [designer Patrick Grant] is great on the traditional side of things,’ says Carvell. ‘Also, I’m a sucker for hippy style. James Long and JW Anderson did that for autumn/winter so I’m excited to see what they’ll do. Street style is on Carvell’s checklist too – he’ll be at the women’s shows looking out for dapper guys. ‘Men aren’t into the celebrity side of the front row,’ he says. ‘We concentrate on details – like someone wearing a really great tie.’ Still only 25, Carvell graduated from a City University MA shortly before starting at Mr Porter. His timing was impeccable. ‘My job wouldn’t have existed two years ago,’ he says. ‘Designers have to take social media seriously now because it provides opportunities to communicate with the people buying the clothes.’ Carvell himself has developed relationships with some of the Mr Porter community. ‘It’s nothing deep but I know when I post something, who is going to comment,’ he says. ‘It’s quite heartening really.’

For info, see our guide to London Fashion Week.

Tags: , , , , , , , , , , , ,