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Celebrate the birth of the brilliant Lazy Oaf

Posted at 11:30 am, October 3, 2011 in Shopping & Style

This October Lazy Oaf celebrates its 10th year with the reissue of 5 fave fun archive pieces. If you haven’t come across the label (where have you been?), the brand’s aesthetic is a curious hybrid of David Shrigley-esque humour and cartoon colour, manifesting itself in bright logos, googly eyes and polka dots-a-plenty. Originally hailing from east London’s Spitalfields Market, Lazy Oaf has expanded its repertoire from t-shirts to include clothing, accessories and stationery – with Gemma Shiel’s brilliant slogans such as ‘I like you nearly as much as crisps’. Head to the Soho store this October to check out a limited-edition range of celebratory products and to wish all the team a happy birthday.

For info, see lazyoaf.co.uk.

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