eBay makes a bid for the high street with Soho pop up

Posted at 11:30 am, December 1, 2011 in Shopping & Style

eBay boutiqueeBay. The home of online bidding. The land of virtual bargains. The place to buy someone’s vintage trinkets or old knickers. Well think again. The retail website is leaping out of your screen and onto the high street with a pop up on Soho’s Dean Street (December 1-5), in order to showcase their ‘buy it now’ retailers, prove that there is more to the site than just auctions and introduce people to the wonder’s of shopping on your phone. Interesting concept, but makes for a slightly odd reality. With three rooms of handpicked products (for him, her and the family), it feels a tad strange to buy something that you can touch but not have the instant gratification of taking home. Worth a look if you are passing, mostly to try out this unique shopping experience. Sonya Barber

For info, see boutique.ebay.co.uk.

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