Uniqlo is a master of promotion – in the last few weeks, we’ve seen them serve up collaborations with Laura Ashley, Peanuts, Disney and even Orla Kiely – but this weekend the giant Japanese retailer is stepping up its game with a medley of events and launches. To celebrate the end of London Fashion Week – and, we suspect, as an excuse to make a splash – Uniqlo is giving away free socks from today until Sunday 26 February at Westfield Shepherd’s Bush. Shoppers arriving at the mall will receive a single, solitary sock (one of 613 varieties in 50 colours) and then be invited to head to the Uniqlo store to complete the pair for free.
Meanwhile, across town, Uniqlo’s Regent Street and Westfield Stratford City shops are hosting in-store fashion shoots for customers, complete with professional stylists. The free makeovers have been organised to launch the store’s new coloured denim line. Participants will receive their best shot and a free Uniqlo tote bag, and will also have their snaps uploaded on the Uniqlooks Facebook page. If you’re more of a camera-shy spectator, look out for the £10 discount vouchers (for use on the colourful demin line) awarded just for showing up. Nick Aveling
For info, see Uniqlooks Facebook page.