While many of you will have noticed this morning’s free Starbucks latte giveaway, those hanging around Goodge Street tube this morning would also have seen the unveiling of free Mr Kipling’s Angel Slices. In a marketing ploy no less shameless than that of the neighboring coffee conglomerate, parent company Premier Food hauled in smiling ‘Gavin and Stacy’ star Joanna Page to launch their latest outdoor campaign. The advert, (produced by the folks who brought you the oh-so fragrant giant fibreglass potato) features an aromatic spray released alongside your free cake.
Sceptical though we may have been, we’re only human and the combination of the words ‘free’ and ‘cake’ was too tempting an offer. Sure, the icing tasted like deep fried ‘my little pony’, but hey, what more could you expect from a pavement vending machine. Since this morning, passersby have chomped their way through nearly 400 cakes! We headed down in time to catch them restocking with the 5th box of 80 packets of cake, each fed in by hand. Not such a sweet job. Didi Mae Hand
Head to the Tottenham Court Road before April 1 for your exceedingly free Angel Slice.