If you find yourself on the Thames around 9pm over the Olympic period, keep an eye on the Eye – it’ll be lit up to represent the nation’s feelings on the Games. All your tweets will be subject to ‘sentiment analysis’ which will register just how hyped/pissed off you’re all feeling about the Games, and as a result the Eye will be transformed into a luminous technicolor pie chart. Don’t think you’ll escape by using cool-kid slang in the Twittersphere – apparently even phrases like ‘totes amazeballs’ will be caught in the cyber net. Surely this is like waving a red rag to grumbling Londoners?! All will be revealed – the Eye will be the window into our souls…
Watch it streamed live at edfenergy.com.
Totes emoshe colour key:
Negative = purple
Positive = yellow
Neutral = green