Praaaaiiiiise be. Opening Ceremony, the US concept boutique which more or less qualifies as the coolest store in the world, has finally hit London. If you are one of the many fashion fans whose first port of call when they reach New York, Los Angeles or Tokyo is the Opening Ceremony store, then this summer Covent Garden will be seeing a lot more of you (and your wallet), as Carol Lim and Humberto Leon open first a pop-up store, then a permanent one on King Street on July 20. Opening Ceremony have created special products for the pop-up with Chloë Sevigny, Norma Kamali, Proenza Schouler, Christopher Kane, Topshop, Band of Outsiders, Delfina Delettrez and many other collaborators. Set over two floors, with fun merchandising and goods only found in London, it will be the capital’s coolest shopping spot this summer- that is until the brand’s first permanent London flagship opens next door.