Hip-hop royalty Dr Dre is in search for the capital’s coolest, most fly music-lovers to star in his up-coming Beats by Dr. Dre TV commercial. Head to the Beats by Dr. Dre #SHOWYOURCOLOUR photo booth in Covent Garden today, pull your best bad-boy poses and you could be in with a chance of appearing in his Beats Solo HD headphone advert. Located on the east side of Covent Garden Piazza, four #SHOWYOURCOLOUR photo booths will be open until 9pm. Swing by early this afternoon however and you can see the Godfather of hip-hop in person – Dr Dre is expected to be manning the booths himself at 3pm. Forget the bitches ‘n’ bling, Dre is looking for creative, well-constructed and inspiring photos, and at the end of today’s snapping session, Dre and his Beats co-founder Jimmy Iovine will be hand-picking their favourite ten. The lucky winners will then be flown off to LA to shoot his commercial next month. Whether your #SHOWYOURCOLOUR pic makes Dre’s final cut or not, all of today’s photos will be shown on a giant screen above the booths. Liz Darke
See more on the Beats by Dre Facebook page.