In today’s social media-focussed society, what should you consider when firing members of staff? Making sure none of them have access to the official company Twitter account, that’s what. No one thought of this before laying off over 60 HMV workers today, and they took to @hmvtweets to live broadcast the ‘mass execution’ after the company’s financial collapse. The messages didn’t stay live long as the Managing Director must have worked out how to shut Twitter down – it is ‘over capacity’ at this very moment. Power to the tweeters.