Skreeeee! Grungggg! Rawwwrrrrr! That, of course, is the air-shredding sound of Jimi Hendrix playing guitar. Actually, no: that’s the sound of someone decidedly sub-Hendrixian playing drunk air guitar at 1am to ‘Foxy Lady’. We’ve all been there – but soon there’ll be a chance to brush up on your Jimi licks at a pop-up shop just off Carnaby Street, where the man himself shopped in the ’60s.
The store opens on Ganton Street from April 1-12 to celebrate the release of Hendrix’s twelfth posthumous studio album, ‘People, Hell and Angels’. There’ll be tons of exclusive merchandise – prints, posters, clothes, art, books, guitar picks and straps, and more – as well as an exhibition of photography by Gered Mankowitz, who snapped several iconic shots of Hendrix. And, for all those drunk air guitarists looking to work on their riffs, the shop’s basement will feature ‘Jimi Hendrix Master Classes’ by experts from the Fender guitar company.
It may all be just a tad ghoulish (the press release calls the late guitar hero ‘JIMI HENDRIX®), but if you’re an experienced Hendrix devotee it’s definitely worth a lick. Sorry – look. James Manning
For more info, see Jimmy Hendrix Pop-Up Store listing.