Take one casual 5k running event, add an extraordinary amount of powder paint, and you’ve got the Color Run, aka (try not to vom) ‘The Happiest 5k on the Planet!’ Seriously though, it does look like pretty good fun. As their website explains:
“The Color Run is a five-kilometre, un-timed race in which thousands of participants are doused from head to toe in different colors at each kilometre. The fun continues at the finish line with a gigantic “Color Festival,” using more colored powder to create happiness and lasting memories, not to mention millions of vivid color combinations. Trust us, this is the best post-5k party on the planet!”
Since the inaugural run in January 2012, dozens more have taken place across the United States, but this summer (Jul 14) the Color Run is coming to London (Wembley, to be precise) and you too can take part! You’ll need to register in advance, though, and places are expected to sell out quickly. Registration opens at midday on Friday May 10 .
For further information and to claim your place, visit thecolorrun.co.uk.