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Roofless fashion show in Walthamstow’s Wood Street Plaza

Posted at 12:00 pm, May 17, 2013 in Fun London, Shopping & Style

If you’ve found yourself cosily enveloped by the Overground’s orange arms for as long as you can remember, maybe it’s time to venture beyond the boundaries of Bethnal Green and discover the delights of the real east end.


On May 18, Bethany Williams, founder of fashion label Roofless, will be showcasing her latest collection, ‘New Life’ in Walthamstow’s Wood Street Plaza. Not your usual fashion go-to hot spot but then this isn’t your usual fashion show. Here models will strut their stuff adorned in transparent tracksuits, tablecloth jumpers and placemat dresses.

Dissatisfied that Walthamstow’s only claim to fame was that it bred Lethal Bizzle (and E17, obvs), Bethany teamed up with textile designer, Megan Dow and art and architecture practice, PublicWorks and enlisted the help of 24 artists to give Wood Street’s shop windows a bit of sprucing up.


Williams was assigned the New Life Charity Shop and used clothes and material from the shop’s stock, reinventing the items from shabby to chic. The collection is bold, imaginative and surprisingly wearable. Interested in the idea of fashion as an exchange, Williams will donate all profits made through sales back to the New Life Charity Shop, where you can find the pieces available to buy after the show. Morgan Meaker

Wood Street Plaza, E17 from 2pm. Clothes will be on sale at the New Life Charity Shop, 135 Wood Street, priced between £40 – £80. For info, see rooflessclothing.com

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