© Rob Greig

 
 
 
 

This sponsored tube map could just be the future of the Underground

Posted at 6:00 pm, June 4, 2013 in Transport
Sponsored Tube Map

(Click to enlarge)

Fancy catching the tube from BalhaM&S to Old Spice Street – changing, of course, at Vauxhall Astra? That’s what Tories of the Greater London Authority have proposed in a recent paper, arguing that Transport for London should allow stations and tube lines to be sponsored, with the revenues used to reduce fares. Fortunately for those who find the idea somewhat unseemly, TfL say that “the Tube map is an iconic brand and to clutter it up with other people’s brands excessively would not be appropriate”.

Click the map to see Paul Speller’s depiction of our future branded dystopia (albeit created a few years ago, now.)

hmbankment

See the tube map that shows where it’s quicker to walk and the beautiful circle-based redesign.

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