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Blood Brother: Baron – fashion for filth enthusiasts

Posted at 1:30 pm, June 17, 2013 in Shopping & Style

A certain sticky union between two London brands has got us a bit tight in the underwear department: menswear label Blood Brother has stripped off and jumped into bed with Baron, the lip-bitingly erotic magazine for filth enthusiasts, to create a one-off collection of tees and sweatshirts. Showcasing the work of three artists – Viktor Hachmang, Eva Stenram and London filmmaker and photographer Tyrone LeBon, and Baron founder Jonathan Baron – via illustrated threesomes, surveillance photographs and saucy phone box calling card prints, the collection is available at Blood Brother’s Shoreditch store, Selfridges, and online at Oki-Ni.com. A creepy, underground car park shoot and short film accompanies the collaboration, with steamed-up windows, leather car interiors, and gratuitous pant-flashing. In other words, NSFW. We’re blushing. Dan Jones

 For more info, see Blood-Brother.co.uk.

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