You love the tube, don’t try to deny it (our stats don’t lie). But do you love it enough to wear outfits inspired by it? Sure you do! Well, we do anyway. That’s why we’re pretty stoked about the new Slam Jam clothes line inspired by London Underground called The Roundel. With impressive permission from TfL, they’ve created a collection of streetwear using Underground iconography including the roundel itself, the tube map, the iconic Johnston typeface, the tube seat moquette designs we know and love and old staff uniforms.
There are roundel t-shirts (WANT!), hoodies emblazoned with the tube map, classy bombers with classic moquette print linings and lots of other Underground-inspired stuff that will have all you tube buffs clearing space in your wardrobes. The whole collection is supposed to ’embody the inclusiveness and democratic nature of the tube, by embracing the motto “Thanks to the Underground, we are all Londoners now”‘. This is something we can definitely get on board with.