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Waterstones drone out Amazon with OWLS delivery service

Posted at 6:15 pm, December 4, 2013 in Fun London, Technology, Transport
Amazon drone

Earlier this week, retail beast Amazon announced plans to introduce delivery via drones within the next five years. Sure, what could possibly go wrong with unmanned robots picking up packages and flying them to customers’ houses? The announcement was met with a few (thousand) raised eyebrows.

The news was quickly trumped, though, by Waterstones, who revealed plans for an innovative delivery system of their own: OWLS (the Ornithological Waterstones Landing Service).  For those of you not familiar with Harry Potter (come on, hands up) this is based on JK Rowling’s idea of owl post, in which our feathered friends cleverly carry letters and packages in their beaks. Waterstones claims they could offer this very service for a mere £2.75 (subject to inflation between now and the future launch).

Waterstones Press Manager Jon Howell (aka ‘Owl’ for the sake of the video) said of the proposal:  ‘OWLS consists of a fleet of specially trained owls that, either working individually or as an adorable team, will be able to deliver your package within thirty minutes of you placing your order.’ Here he is discussing it in more detail:

Tragically, this idea seems to be more satirical than practical at the moment. But let’s keep our fingers crossed for a time when Christmas cards arrive courtesy of a feathered courier.

Find out more about OWLS here. Alternatively, if you need more of a Harry Potter fix, check out our other HP posts here.

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