Got a few pairs of old jeans lying around? Not sure what to do with them? Make them into a giant picture of London, obviously. That’s exactly what artist Ian Berry – aka Denimu – has done. Until this Wednesday the Catto Gallery plays host to his solo show, exhibiting all manner of images of London collaged entirely out scraps of the blue stuff – there are denim pubs, a denim Primrose Hill and even a denim depiction of the tube.
Denimu’s excellent hotpant-recycling skills have won him a legion of admirers in high places – including Giorgio Armani and even notorious denim fan Jon Bon Jovi. What’s the key to his success? Well, you know what they say about creativity – it’s all in the jeans (we’ll show ourselves out).
Catch Denimu at The Catto Gallery until Wednesday Dec 11.