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The world’s biggest shoebox arrives on Dray Walk for the launch of Stan Smith

Posted at 12:15 pm, January 18, 2014 in Fun London, Shopping & Style
stan smith show box

You know what they say about a man with big shoes. Well, former tennis champ turned plimsoll designer Stan Smith must have been quite the ladies’ man, if the size of his shoebox is anything to go by. Adidas has plonked the vast replica box off Brick Lane to mark the relaunch of the iconic 92 Originals – as worn by Phoebe Philo, Kanye and almost anyone in their twenties in the ’90s. Inside, you can print out stickers of your bonce in place of Stan’s, in the style of the little labels you see on a Stan Smith shoe tongue. You can also see 3D printers knocking out micro Adidas logos to slot into the soles. Mostly though, you can stand outside a massive shoe box and have your picture taken looking like a borrower.

Head there today, as the box beats it on Sunday.

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