Hollywood studio Dreamworks announced plans this week to bring the world of its beloved/despised animated ogre to London’s South Bank by the summer of 2015. Teaming up with Merlin, the company behind attractions such as the London Eye and Madame Tussauds, Shrek’s Far Far Away Adventure is set to be the first of six sites due to open across the globe between now and 2023.
Promising an ‘immersive interactive experience’ the 20,000 sq ft site on the South Bank will be based upon a brand new adventure currently being written by the Dreamworks team. If your child would rather walk through a real swamp than meet Shrek, visitors will also be able to meet characters from ‘Madagascar’, ‘Kung Fu Panda’ and ‘How To Train Your Dragon’.
Due to open shortly before the fifteenth anniversary of the first incarnation of the ‘Shrek’ franchise, Dreamworks Animation CEO Jeffrey Katzenberg stated his hopes that the attraction will be unlike any other theme park in the world. Katzenberg also revealed that plans are already underway to release a fifth – yes, FIFTH – instalment of the once amusing animated franchise.
It’s currently unclear what the comic duo of Shrek and Donkey will be getting up to this time round, but one thing’s for sure – Dreamworks doesn’t look set to quit milking its big, green cash-ogre any time soon. Apologies for that somewhat upsetting mental image. Hari Sethi