Want a piece of Kate Moss x Topshop? Come closer…
The Croydon beauty is back, with her fifteenth collection for Topshop, seven years after she first opened up her own wardrobe for some serious plundering. You’ve probably already seen the collection and may have even earmarked your wish list (insiders suggest the fringed suede jacket is this season’s most coveted – and therefore nigh-on impossible to actually buy – piece). Now you need the Time Out guide to actually buying the stuff – read on to find out which stores to hit, and how early you have to get up. Or, as the hellraiser herself would think of it, how late you have to stay up. It all kicks off TOMORROW evening at the Topshop store – a good day before all other shops sell the collection. Here’s your guide to getting in – happy shopping, and good luck.
1. It all starts at the circus
Topshop’s Oxford Circus store will be the first to launch the collection, a day early, on the evening of April 29. Forget what you’ve read about the launch on April 30 – this is where it all starts. Other stockists and sites launch the next day.
2. But do think outside the circus
The Oxford Circus store will get the complete collection and attract the biggest queues. Look to less obvious branches for a more laidback shopping experience – High Street Kensington, Strand and both Westfield Topshops are set to receive nearly the entire lot. All shops expect queues, but these four don’t open until 10am, so a 9am start should guarantee a haul. That’s a lie-in, in Topshop queuing terms.
3. Hit Selfridges
Like other shops, Topshop at Selfridges is expecting the collection to arrive on April 30, but like the flagship it will also be stocking every piece from the collection, save a beaded dress exclusive to Net-A-Porter. It opens at 9.30am, so arriving shortly before then might do it.
4. Stay at home
Try avoiding stores altogether – the Topshop website will house the entire collection. It pays to be prepared: work out what you want the day before, get the product name right, and search for it as soon as the collection launches. Sign up to the Topshop mailing list: members are likely to get first notice when it drops.
5. Try other sites
For the first time, luxury e-tailer Net-A-Porter will be stocking Topshop – and has picked out an edit of the best bits for its customers. Register on the site before Wednesday April 23 to be the first to get your hands on the Kate collection. US retail giant Nordstrom also ships to the UK, and will be getting a sizeable delivery. Thanks to the time difference, you’ll be shopping before our American cousins wake up, so it’s worth checking nordstrom.com.
6. Do a local recce
The collection will land in stockrooms before it hits the shop floor, so if you know what you want, head to your local Toppers on April 29, and staff should be able to tell you what they have out back for the next day. Even smallish stores like Canary Wharf are set to receive around 60 different styles, and you just need to know which store has what.
7. Don’t expect a second chance
Unlike most Topshop designs, the Mossy line will not be getting multiple drops; even the flagship is expecting to receive just one big delivery, and then only some pieces will be restocked. Ultimately, only an early start will do it – if the hellraiser herself has taught us anything, it’s that sleep is for losers.
Find out the latest fashion news at @timeoutshopping