ARTCRANK, the bicycle-inspired poster artwork show is back in London for the fifth year and this time it’s having a threesome. PEdAL ED, the Japanese cycling clothing company and Brooks England, famed for their saddles, are joining in on the action.
The Brooks England Covent Garden store has PEdAL ED as its new neighbour, so is using the show as a chance to open the doors to both stores and celebrate how creativity and design are core to this city’s cycling community.
This is the first in a series of collaborations between ARTCRANK, Brooks England and PEdAL ED and will include live screen printing and a local tattoo artist engraving one-of-a-kind leather Brooks saddles.
ARTCRANK Retropective, Thursday July 31 6-9pm. PEdAL ED/ B1866, 36-38 Earlham Street, WC2H 9LH.
By Jude Brosnan