One-night events are so last season! Instead, denim maestro Cheap Monday is taking the idea of a pop-up to its literal conclusion by hosting what it’s calling ‘the world’s shortest pop-up’. To celebrate its tenth birthday, the jeans brand will be giving away 10,000 pairs of jeans for TEN MINUTES ONLY on October 10, in ten different countries. Yep, at 10am tomorrow morning at Shoreditch Fire Station on Old Street you’ll have just 600 seconds to snaffle one of the 1000 pairs of skinny jeans in exchange for showing them some social media love. Easy! Don’t tell all your friends though, as it’s first come, first served and we don’t want to have to get there at the crack of dawn to start queuing.