[Photo: Jon Furniss/STUDIOCANAL]
The bears are here.
They see all.
They see inside your very soul.
Unnerving ursine group shot aside, though, these 50 custom Paddingtons have now dispersed across London, each ‘designed’ by a luminary – Benedict Cumberbatch, Emma Watson, Boris Johnson and Liam Gallagher(!) are among those who’ve contributed a one-off look for the marmalade-loving bear. You can track them all down on the Paddington Trail website.
It’s all a bit of fun ahead of the new Paddington live-action movie, coming to cinemas November 28 (slapstick-heavy trailer below) and after the campaign ends on December 30, they’ll each be auctioned off for charity, namely the NSPCC and Action Medical Research. If you have a lot of extra cash knocking around, and a space in your lounge for a David Beckham-decorated bear, why not register for that here?
If you prefer buses to bears, you’re in luck: a sculpture trail of decorated buses is also happening as we speak.