As you’ve probably heard by now, the new John Lewis Christmas advert hits TV on Friday featuring teddy-come-to-life Monty the Penguin.
Even if you find the festive ad too sickly to handle, we promise that you’ll be excited by the brand’s in-store spin-off.
From tomorrow, John Lewis is making your favourite teddies ACTUALLY COME TO LIFE. All you have to do is bring your beloved toy to ‘Monty’s Magical Toy Machine’ in the Oxford Street store and get it 3D scanned.
The processed images are then played on screens with Kinect 2 sensors so that you can interact with the teddy as it wakes up, waves and dances in front of your eyes. Sounds like genuinely amazing stuff.
Find out more about Christmas in London here.