[Photo: Adam Lister]
For the first time in 24 years, a space on Piccadilly Circus’s electronic advertising hoardings has become vacant. TDK is not renewing its contract, meaning that for a mere £4 million a year, the space could be yours. We’re no mathematical geniuses, but we’ve crunched some numbers and come up with an idea. In 2009, Antony Gormley’s ‘One & Other’ allowed ordinary people to briefly occupy Trafalgar Square’s fourth plinth. If the hoarding were given to Londoners to display their message for five minutes, in one year 105,120 people could do it for £38.05 each. That’s not cheap, granted. But worth it, we reckon, to emblazon the word ‘penis’ across the London skyline. Not that that was the first thing we thought of, you understand.
For more news that will brighten your day, have you spotted the neon knitted Routemaster?