RIP Orange Wednesdays. Launched in 2003, the two-for-one cinema and pizza offer is coming to end in February 2015 and I am distraught.
The deal’s been there for me through more than ten years of awkward teen cinema trips (‘The Grudge’), ill-advised date movie choices (‘Taken 2’) and Oscar season excitement (every hyped movie ever). It was the backbone of my social life through unpaid internships and university years – and the only reason I’d ever eat a Pizza Express dough ball.
A spokesperson for EE (which now owns Orange) revealed the news earlier today, explaining that the deal’s being dropped because less and less people are using it. She said: ‘After ten great years our brand has changed and our customers’ viewing habits have also evolved so it’s time to move on.’
While I won’t miss the regular influx of ‘HEY, we need to hang out soon! Can I borrow your Orange Wednesday code?’ texts from friends and former Tinder dates, I will miss the way the deal allowed me to brave a variety of movies (both good and bad) that I might not have paid more than a tenner to see. It made cinema trips – which can now be prohibitively expensive – affordable.
EE does say there’s a replacement deal in the pipeline, but there’s no word on what it is yet. I guess Genesis Mondays it is, for now.
See the best films to watch this month here.
By Kate Lloyd