Tfl’s baby on board badge has a new sponsor!
Mums-to-be’s fave badges (the ones we all dread popping up when we’ve finally bagged a seat on our commute) are now being sponsored by snazzy gift website Not On the High Street. If you haven’t heard of it before, it’s a group of more than 5,000 independent UK designers and creative businesses selling their own unique products.
It’s signed a three-year sponsorship deal that will rack up £100,000 for TfL over the duration of the contract, which will be reinvested back into London’s transport networks.
The badge itself will still be free (and available here if you need one) but will now also come with a free Not On the High Street catalogue that will be dedicated to expectant mums. It will provide badge holders with ideas for nursery accessories, advice on travelling with your bump in London, and offers a ten percent discount off the website.