If you’ve watched YouTube video, like, ever, you’ll have seen the McVitie’s ads that show cuddly creatures crawling out of packets of biscuits. While some of us might think those adverts have deeply unhygienic vibes (who wants to eat a pack of Jaffa Cakes after you’ve found bunny in there?!), we are fans of the brand’s latest real-life promo effort – a pop-up ‘cuddle café’ in Fitzrovia on February 10 and 11. Open 8pm–10pm on Feb 10 and 11am-8pm on Feb 11, the café will provide visitors with tea, biscuits and snuggly seating in exchange for cuddles. You can even win what they describe as ‘#sweeet prizes’. In other words: head to 52 Tottenham Street for the free snacks but be prepared to get up close and personal.
Want more totally-out-there cafés to visit?