Up until this very moment, London souvenir shops have never been cool. They’re usually the home of sharp-elbowed tourists, barging their way through aisles of wind-up London buses, unofficial royal memorabilia and Lil’ Wayne vests. But, London’s just gained a new hip, cool, snazzy gift shop. The kind of gift shop you’re happy to take your cousins to when they come to visit.
We Built This City arrived in London as a pop-up last December and has returned to the city for the summer. The store sells a selection of curated pieces from London artists inspired by the city around them. Red, white and blue are banned.
There’ll be live artist sessions at the store, plus art and design workshops. East London artist Camille Walala has even given the 56-57 Carnaby Street shop a super cool graphic look – both inside and out.
Founder Alice Mayor says: ‘We’re excited to be able to offer shoppers a souvenir that finally reflects London’s true creativity. Every souvenir purchased directly supports the very people who we believe make London such a special place to live and visit.’