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Project Ocean launches at Selfridges

Posted at 6:00 pm, May 13, 2011 in Shopping & Style

SELFRIDGES Project Ocean © Andrew MeredithSelfridges’ Project Ocean – a month-long awareness-raising festival for the plight of the world’s debilitated oceans – is in full flow. Along with taking almost 80 non-sustainable fish products off shelves, the store has been transformed into an underwater wonderland with a bucking rodeo whale, tanks of living coral confiscated from ports, and a display of ocean-themed fashion pieces like Gaga’s Treacy-designed lobster hat. Best of all are NYC-based artist Jason Hackenwerth’s wibbly sea urchin balloon sculptures in the atrium (below). Browsing is free and highly recommended.

For venue, info see Selfridges listing.

SELFRIDGES Project Ocean © Andrew Meredith SELFRIDGES Project Ocean © Andrew Meredith

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