Flight BA2012: pop-up airline food flies in to Shoreditch
The air hostess pop-up restaurant is not a new phenomenon – we first reported on Ms Rubbernurse’s ‘Era Flot’ pop-up in 2010. But Era Flot’s just been seriously upstaged by… British Airways. That’s right, the nation’s favourite airline in running a pop-up restaurant in Shoreditch, based around the flight experience, and looking like the inside of an aircraft, called Flight BA2012. At £50 per head, this is most expensive in-flight meal we’ve heard of – but then they’ve got a proper chef (Simon Hulstone) preparing a menu overseen by Heston Blumenthal. Why is BA launching this self-parody, you might wonder? It’s to publicise BA’s status as the official Olympic airline. Hulstone and Blumenthal have created a special menu that will be available on first-class BA flights during the Olympic months, and this same menu will be served at the Flight 2012 pop-up. £50 buys you three courses of dishes ‘inspired by BA menus dating back to 1948’, apparently. The big catch is that you need to book via Facebook, seats are limited, and tickets go on sale on Monday March 19. Flight BA2012 runs from April 4 to April 17 only. Guy Dimond
Book now at British Airways Facebook.
This is now SOLD OUT but you can still pop in for drinks.
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[…] From Time Out London: “The air hostess pop-up restaurant is not a new phenomenon – we first reported on Ms Rubbernurse’s ‘Era Flot’ pop-up in 2010. But Era Flot’s just been seriously upstaged by… British Airways. That’s right, the nation’s favourite airline in running a pop-up restaurant in Shoreditch, based around the flight experience, and looking like the inside of an aircraft, called Flight BA2012. At £50 per head, this is most expensive in-flight meal we’ve heard of – but then they’ve got a proper chef (Simon Hulstone) preparing a menu overseen by Heston Blumethal. Why is BA launching this self-parody, you might wonder? It’s to publicise BA’s status as the official Olympic airline. Hulstone and Blumenthal have created a special menu that will be available on first-class BA flights during the Olympic months, and this same menu will be served at the Flight 2012 pop-up. £50 buys you three courses of dishes ‘inspired by BA menus dating back to 1948’, apparently. The big catch is that you need to book via Facebook, seats are limited, and tickets go on sale on Monday March 19. Flight BA2012 runs from April 4 to April 17 only.” Guy Dimond 49.276558 -123.091710 Share this:ShareFacebookTwitterEmailLike this:Like2 bloggers like this post. […]
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