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Eye’m wheely emotional: light scheme to reflect our Olympic feelings

Posted at 6:00 pm, July 19, 2012 in Fun London, Olympics & Paralympics
London Eye to light up for Olympic Games.

If you find yourself on the Thames around 9pm over the Olympic period, keep an eye on the Eye – it’ll be lit up to represent the nation’s feelings on the Games. All your tweets will be subject to ‘sentiment analysis’ which will register just how hyped/pissed off  you’re all feeling about the Games, and as a result the Eye will be transformed into a luminous technicolor pie chart. Don’t think you’ll escape by using cool-kid slang in the Twittersphere – apparently even phrases like ‘totes amazeballs’ will  be caught in the cyber net. Surely this is like waving a red rag to grumbling Londoners?! All will be revealed – the Eye will be the window into our souls…

Watch it streamed live at edfenergy.com.

Totes emoshe colour key:
Negative = purple
Positive = yellow
Neutral = green 

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