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Kurt Cobain and Ian Curtis model for Shoreditch store Goodhood

Posted at 10:00 am, May 7, 2013 in Shopping & Style
Kurt Cobain - Goodhood Mens Clothing. Illustrations by Clara Lacy

Want to be a model, but worried being dead might hold you back? Chillax! Shoreditch store Goodhood have just released their new Spring/Summer campaign imagery – and it features the best deceased model casting we’ve ever seen. Kurt Cobain wears a shirt and tee from this season’s Norse Projects collection, Malcolm McLaren slips on a cute cartoon mouse tee by Wood Wood, and Ian Curtis models a must-have patterned shirt by Universal Works. The sketchy pencil drawings are the work of London-based illustrator and Camberwell College of Art graduate Clara Lacy who has set about dressing the Goodhood team’s dream icons in the store’s best bits. The project, As Worn By, also includes the odd living icon (like Henry Rollins, mid-rant, and an 1980s-era Axl Rose) – but as Clara and Goodhood show, it’s never too late to have your 15 minutes of fame. Dan Jones

For more information, see goodhoodstore.com.


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