My name is Jonny, and I love chicken. There I said it – it’s nothing to be ashamed of. I like going to Nando’s okay? So much so I’ve already been twice this week (trusay). The only real issue I have with this chicken habit is the cost. Sure, Nando’s is pretty cheap for a sit-down restaurant, but I’m still shelling out a tenner every time for my half-chicken (medium) with chips and macho peas – more with a refillable Coke (though, like everyone else, I usually just ask for a glass and use the soda machine on the sly). That’s why I became obsessed with the Nando’s black card.
The black card, or High Five card, is given to celebrities and other influential people, and gets them free food whenever they want it. I’ll repeat – FREE NANDO’S, whenever they want it. The company quite rightly describes it as the ‘holy grail’. Wishing that my cup would, indeed, runneth over with peri-peri sauce, I set out to speak to the stars of UK pop who had them – people like Example, Rudimental and Ed Sheeran.
In the end only a few cardholders would chat to me. The rest of them clammed up. In fact, it got to a point where I began to be suspicious of just how secretive everybody was being about the cards. The High Five programme stopped seeming like just a nice perk, and more like a means of controlling celebrities and the media.
I don’t like going to Nando’s any less, but I do think it’s interesting to realise the extent of the company’s marketing genius, and just how powerful the cards have become.
And, for anyone who’s interested, I haven’t been given one. Yet…