Was there ever a better (or more apt) name for a high-end wine store? For Hedonism really is the ultimate in wine indulgence – two floors of the most covetable, most sought-after, and most expensive wines on the planet, all under one roof and beautifully displayed in a swanky Mayfair showroom that looks like it ought to be selling Bentleys or jewels. Or jewel-encrusted Bentleys.
But don’t be put off by the shiny, opulent appearance – the staff are very helpful, and are happy to let you try some of the fabulous wines in tiny measures from their wine preservation system (for a small fee, of course). But if just the presence of stacks of Jeroboams worth thousands of pounds is enough to get you excited, then maybe a visit to Hedonism should go on your Christmas bucket list. Heck, they even sell a few bottles costing under £30. Guy Dimond
For more information read our review of Hedonism Wines.