If you’re like us and find yourself regularly gripped by a sudden and urgent desire to sit down with a big tub of popcorn while selecting a new body wash in Boots, or feel a strange urge to kick back with a romcom while contemplating the myriad possibilities of the two-for-£3 fruit and veg deal in Tescos, then you’re in luck: Selfridges and Everyman Cinemas have joined forces to create the world’s first in-store cinema, which means you can now shop and see a film under one very large roof.
We’re used to London’s finest shop coming up with some pretty inventive ideas – crazy golf on the roof, anyone? – and their latest brainwave is no exception: the 60-seat cinema boasts the usual Everyman sofas, a glamorous bar and a menu of posh snacks plucked straight from Selfridges’ drool-inducing Food Hall. And the programme’s pretty neat too, mixing classic flicks with a fistful of new releases and a smattering of yet-to-be-announced live events.
Tickets ain’t cheap – prices are tiered according to screening time, ranging from £12.50 to £20 – but we are talking about a cinema in the middle of Selfridges after all. Besides, £20 for some retail respite will seem like a complete steal when you find yourself battling the Christmas hordes later this year.
Find out more at everymancinema.com.
By Alex Plim