An entire building on Shoreditch’s Redchurch Street has been transformed into a preening paradise for men and women. Let Katie Dailey show you around.
Barber & Parlour, Soho House’s newest London venture, is set to up the capital’s grooming game. Crucially, it’s going to do so without boring you for a whole afternoon, or emptying your wallet. It’s fun, fast and cheap. On the first floor you’ll find the Cheeky Parlour, which has been doing rapid, excellent and affordable mani-pedis (£10/£14, available on a walk-in basis) since last year. A further menu of waxing and beauty treatments is promised before Christmas. Most excitingly, it’s now accompanied by a Josh Wood salon, with cuts and colour from this most esteemed of hairdressers. Wood has somehow agreed to a menu of services at least half the price of anything in his two west London branches. A basic trim is £35 and a fringe trim £10; while a colour touch-up is £40.
The casual ground-floor café with velvet-ey sofas and flat whites on the menu will be an instant hit among the cool fashion stores and ad agencies of Redchurch Street. This is where you can also find Neville, a new barber and men’s groomers serving up everything from a moustache trim (£12) to a men’s manicure (£15) or a quick haircut (£30). It’s walk-in, so chaps working in the area can just amble over between thought showers.
If you’re the kind of couple that are likely to go for a his-and-hers grooming session (no judgement), then you’re in luck here. Top your tandem-preening off with a film in the basement, where Portobello Road’s Electric Cinema has taken over what was the Aubin & Wills screening rooms, filling it with luxurious furnishings to complement a boutique film schedule. You’d never get an audience this well-groomed in the local Vue, would you?
Barber & Parlour 64-66 Redchurch St, E2 7DP. Check out urcheeky.com.