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Four ways to get involved with Fashion Revolution Day

Posted at 3:15 pm, April 24, 2015 in Shopping & Style

Today is Fashion Revolution Day, which marks the second anniversary of the Rana Plaza factory collapse that killed over a thousand garment workers in Bangladesh. Many of them were making clothes for the high street labels that you buy and wear every day without a thought. Here’s how you can mark the occasion and campaign for a more ethical fashion industry. 

Wear your clothes inside out

The Fashion Revolution campaign is all about questioning the origins of your high-street attire. So, they’re asking you to turn your clothes inside out (so you can see the ‘Made In…’ information on your label), gaze pensively into your front camera and snap a selfie. Then, tag the brand you’re wearing on social media, and use the hashtag #whomademyclothes.

Buy some second-hand designer bargains

The Designer Jumble Sale is organised by former vogue.co.uk editor Abi Chisman, so it’s chic-er than your average church hall do. You’ll find hundreds of designer labels – from Alaia to Yohji Yamamoto – priced from £5 to £500. Designer Jumble Sale, Church of the Annunciation, W1H 7AH. Fri Apr 24, noon-7pm.


Swap your cast-offs

Head to Leytonstone’s Red Lion pub for the latest edition of the East London Fashion Exchange, where you can update your wardrobe by taking bits of someone else’s. Bring along up to nine pieces of clothing and swap to your heart’s content. On Sunday, swapping start-up Clotho are hosting a Switch and Bitch Brunch, held in a secret location in Bethnal Green (buy a ticket to learn the full address). There’ll be plenty of pre-owned but hardly worn clothes to rifle through and exchange for your own cast-offs. East London Fashion Exchange, The Red Lion, 640 High Rd, E11 3AA. Sat Apr 25. 1pm-4pm. £3. Clotho Switch and Bitch Brunch, secret location, E2. Sun Apr, 1pm-4.30pm.

Upcycle unloved clothes

Head to the Peckham branch of fashion-forward charity shop TRAID with a worn-out garment to ‘Sew Solidarity with textile workers in Bangladesh. Their experts will help you repair it, customise it or turn it into something completely new. Clotho are also taking over Google Campus for their 12-hour Fashion Hackathon. They’re transforming the building into a sustainable sewing factory, inviting fashion fans to upcycle old, damaged stock into something good as new. Sew Solidarity Live, TRAID Peckham, 14-16 Rye Lane, SE15 5BS. Fri Apr 24, 2.30pm-5pm.  Clotho Hackathon, Google Campus, 4-5 Bonhill Road, EC2A 4BX. Sat Apr 25, 9am-9pm.

By Katie Rosseinsky

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