Put down that Pret and step away from the supermarket meal deal because a new café called Caffix has opened on Newman Street in Fitzrovia where all food and drink on the menu is £1. Yes – one English pound. It’s the stuff that lunchtime dreams are made of.
It sounds like a café equivalent of Poundland, right? Wrong. Okay, it’s the same price, but while a couple of quid at Poundland will get you a load of multipacks of crisps and some dubious tinned meat, at Caffix you could get a sandwich, some soup, a cake and a fresh juice and still get change from a fiver.
The sandwiches and baguettes are sold in half portions and they also have small pots of quinoa, falafel and houmous and bean salads – so if you’re always torn between a sandwich or a salad you can now get both, without breaking the bank. The mozzarella and pesto baguette is apparently their biggest seller. We went down at 3pm they were totally sold out and the chicken and avocado sandwich was looking pretty low on stock too, which we’re taking as a good sign. They also have pastries and cakes, which they bake on-site and they’re pretty damn tasty. On the drinks front there’s fresh juices, a selection of coffees, hot chocolate and there’s not a PG Tips box in sight, because they even make their own tea bags.
The brains behind the operation is Joe Caye, who also runs Bites Coffee House in Finchley. He says the new venture is all about bringing the cost of lunch down for hungry Londoners: ‘People in London spend a lot on lunch – not because they want to, but because they’re forced to.’ Joe said he hopes to launch it as a branded chain within in London and possibly the UK if it takes off. But will the prices go up? Apparently not – it’s a fixed price at £1 and it ain’t budging. In that case, we’ll see you in the queue and we’ll be ready to fight for that last chicken and avocado sandwich.